The Thumb Twiddle Movement is my Communication Design Undergrad thesis project. This project explores the idea of positive procrastination through mindfulness and positive well-being, much like the act of thumb twiddling. The goal of the movement is to de-stigmatize procrastination and the negative feelings associated with it and encourage the use of procrastination as a tool for slowing down, self-reflection, and stress relief. ​ Today’s society is extremely fast-paced. We’re so focused on constant production and working long hours, it seems as if there’s no longer an opportunity to include any free time in our lives. Many people find themselves procrastinating on tasks not only because they are stressed, but often to simply have a chance to unwind from their busy professional lives and pursue creative passions. ​ In response to this, The Thumb Twiddle Movement was created as a guerrilla-style campaign to be installed around the city of Vancouver and the Lower Mainland. Along with street installations, the campaign is shared through the use of a social media hashtag, #thumbtwiddle, on Instagram, Facebook, Twitter, and Tumblr. Through a quirky, tongue-in-cheek tone, the campaign intrigues the audience and creates a relatable dialogue about the daily struggle with stress and procrastination. ​ This thesis project was exhibited at The Show 2016 at Emily Carr University of Art + Design.